An Italian leading underwear & beachwear, was born in 2001 headquartered in Milan. The brand aims to offer a unique shopping experience and an exceptional product presentation, in sophisticated and intimate shop environment with a continuously updated product offer.  

Exactly after ten years of activity, Yamamay is living a second time of development and growth thanks to the entrance in the company of the Carlino Family, owner of the Carpisa brand, and to the foundation of the Pianoforte Holding, where two incredibly successful brands are bound together: Yamamay and Carpisa.

“Closer and stronger”. This is the motto of the new holding, which has achieved in a short time the goal of the 1,000 stores and more than 1,200 employees.

Brand Identity

The brand's mission is “to enter into the heart of every Yamamay woman” by making the store an emotional and engaging environment, a parallel world where the consumer can fully benefit from products’ excellent quality/price ratio. 

Yamamay products are glamorous, sexy and colorful with a distinctive Italian Spirit, designed for fashion conscious customers.

Product Categories


Bras l Knickers l Socks

Lingerie l Nightwear 

Shapewear l Bridal

Clothing l Sportswear



Underwear l Nightwear



Underwear l Pijamas


Our Locations

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