A French international brand was established in 1985 & since then it has become teens' favourite clothing brand.
In 2005 Celio, the international company, took over the majority of Jennyfer's capital which allowed a new impulse to the development of the brand.
In 2009, a new concept of Jennyfer stores was launched. The design changed from Black to Pink and music, lights, furniture, videos are creating a unique atmosphere.
Today Jennyfer has more than 400 stores worldwide in 22 different countries.
New Brand Positioning
focusing on the young fashionistas
16-35 years old, digital native..
affordable fashionable clothes & accessories.
"I buy when I want, where
"I want, however